Mobile is First Touch for Customers
Over half of all Google Search queries are made on a mobile device, and ~20% of all mobile searches are made via a Voice command. If you're not thinking Mobile, and Mobile Search specifically, you're missing out on a huge marketing opportunity.Google research links include:
- Shoppers are using mobile search to shop at local stores
- 56% of "on the go" searches have local intent
- Micro-moments are the key to a mobile digital future
Google’s mobile algorithm update lowers rankings in mobile search results for websites that aren’t mobile-friendly, but additionally, since the Search Engine is not your customer, if you're not optimizing for mobile, there's a greater likelihood that your website's conversion rate is dropping. You need to optimize for the Intent of the visitor, while quickly funneling them towards a successful goal for them and your business. You need to develop a semantic search strategy that broadens the search engine's understanding of your content to capitalize on more "spoken word" queries as you understand your Audiences.
How Our Services Can Help
Confluent Forms focuses on digital marketing best practices and translates them towards a mobile-first world. It goes beyond simply making websites "mobile-friendly" or "mobile-first". Instead, our mobile SEO services begin with the basics of a digital marketing strategy in order to increase goal conversions, rankings, and traffic:- by developing your buyer persons and audience profiles
- by designing a user experience optimized for a mobile experience
- by actively improving your mobile landing page conversions
- by working in conjunction with your Google My Business listing, local citations, and maps content from Google Posts to expand your Local Search positioning
- by defining your content with schema best practices
- by creating a content strategy that factors in intent-driven search queries for creating a content funnel
or contact us now to get started!
