Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Consulting Services

Google Analytics and Google Webmaster Tools consulting

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don't have the time and background to delve into charts and formulate web strategies based off of the information found within. Most websites are launched or redesigned having had Google Analytics and Google Webmaster Tools running in their websites, recording data. But too often nobody is ever looking at the data being provided. The data contained in a Google Analytics dashboard can provide incredible intelligence regarding the success/failures of a website, and how to continually improve it moving forward. Google Webmaster Tools can provide inside-Google-Search metrics regarding how your site is being seen, intepreted, and displayed by Google in Google Search, as well as enable you to track your progress in improving your site.

All of this incredible and actionable intelligence is there for the taking... and we can help you use it to your strategic advantage.

These are some of the articles we've written on Google Analytics and Google Webmaster Tools:

We offer a consulting service that is designed to help you get set up with both of these tools, quickly find the information that's been identified as relevant to your business and website, and continue on towards success. The goal: To enable you to reach higher returns and greater conversions from your website visitors, and to yield better search engine placement for the keywords and phrases that garner you the most value.


Systems may develop in an ad-hoc manner, have a lifespan so long that nobody remembers the actual underlying technologies, or, worse, be placed by vendors with no supporting information. If your organization has questions about its own technology we are able to provide the exploratory and documentary services necessary for the understanding of organizational technical infrastructure.


We run a large public RFP exchange: The RFPDB, as a result, we have been involved in the management of the RFP process for some of our customers. This entails documenting existing systems (if applicable), scoping the work to be performed, writing and releasing the RFP, working with the customer to review the resultant proposals, interviewing the finalists, making recommendations, a technical analysis of the statement of work/contract and contract negotiations. This is an excellent service for organizations looking to start a project but unsure how to get the process moving along properly.


Conflicts arise in technical projects because of an imbalance of knowledge between the vendor(s) and their customer. We provide a project facilitation service where we act as an informed and impartial third party offering assessment, advice and review. In this role we seek to ease the flow of information and understanding between the stakeholders in the project. At the same time, we work to be impartial, and represent the best interests of the project not any specific stakeholder.


Conflicts of design, implementation, use and personality are commonplace in areas of technology. Technical issues are often seen as absolutely right or absolutely wrong with little room in-between. These sorts of impasses stall projects, disrupt teams and act as a significant contributor to project failure. Management is put in the position of arbitrator, asked to make choices they may not fully understand or feel comfortable making. Worse, in making these choices, risk losing one or more of the parties as meaningful contributors. Bringing in a trained mediator with a history of technical implementation expertise as a third-party neutral may be a better solution. This allows the groups to discuss the issues facilitated by someone who understands "their language", who is able at the same time has the mediation techniques to help the parties reach mutual compromise. Mediations often prove faster and less costly than allowing these impasses to fester in the project environment.


Our vCTO service is the longer and more comprehensive engagement of our full project facilitation services. Many small organizations lack the technical knowledge to develop a technical strategy nor oversee the fulfillment of that plan. Technology, while a necessary part of their day to day work, is something they have no experience in managing, or desire. We work with (or as) your project manager as a representative of the company overseeing all aspects of the project's implementation and impact. All of our other services come into play in a holistic approach towards project success.

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