Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Beautiful and effective restaurant websites and digital strategies

by on November 17, 2014
Last updated on
A quality website and web presence strategy is critical to the success of a restaurant, and yet so many restaurant websites ignore the needs and requirements of a valuable website and effective digital marketing.

A restaurant website needs to be an extension of the brand, but it also needs to be a driver of foot traffic (customers) to the physical establishment.

It needs to convert visitors to customers, both in the enticement phase (gorgeous photography and descriptors), but also in the technical goal conversion points (reservations, inquiries, click to call, click for directions, social media signup).

It needs a marketing strategy that combines word of mouth and referrals with social media, search engine optimization, local search, and traditional printed marketing.

The following websites were all developed by Confluent Forms LLC. If you have a hospitality establishment that needs a website, or are looking to improve the business that your website generates for your restaurant or other retail business, please contact us!

Why mobile-friendly or mobile-first?
For many restaurants, 55%+ of all visitors come to the site on their mobile device or tablet. But not only do they visit the website on their device, but those who are visiting on those smaller devices are ready to walk in the door of your restaurant and/or book a reservation; they are not just casual visitors. Catering to their mobile needs yields you a higher web visitor-to-restaurant-customer conversion.

What is microformatting?
Microformats are attributes present in the markup of your pages that grant an explicit deceleration (eg "this is a Blog Post") as to the role of the content present in the document. As their use increases, those sites without the additional information accuracy gained though microformatting may find themselves falling behind in search results and click throughs. A small time investment adding microformatting to your website content may yield large returns to your site and its content strategy.

In the last year Google has increased their focus on using microformatting, and one of the areas has been in microformats for restaurant menus. Read about how we were one of the pioneers in the formation of the menu schema.

Google Local Search optimization?
Through our restaurant local search research we have found that Google's Local Search, and specifically the traffic derived from it via the use of Google My Business listing, can often rival the total traffic coming to your site, if not exceed it. Coupled with the most commonly requested conversions for a restaurant, focusing on Google My Business and Local Search is a good strategy.

Postino Wife Cafe // AZ, CO, TX

(visit Postino's website)

The Crack Shack // San Diego, CA

(visit the Crack Shack's website)

Brick & Ash // Newburyport, MA

(visit the Brick & Ash website)

The Painted Pin // Atlanta, GA

(visit the Painted Pin's website)

Juniper & Ivy // San Diego, CA

(visit Juniper & Ivy's website)

Molly B's // Atlanta, GA

(visit Molly B's website)

ONE.midtown kitchen // Atlanta, GA

(visit ONE's website)

TWO urban licks // Atlanta, GA

(visit TWO's website)

Parish : The Brasserie and Neighborhood Cafe // Atlanta, GA
Mattei's Tavern // Los Olivos, CA

(visit Mattei's Tavern's website)

8UP Louisville // Louisville, KY

(visit 8UP's website)

The Cottage Restaurants // La Jolla CA, Wellesley MA, Chestnut Hill MA

(visit the Cottage Restaurants)

The Spence // Atlanta, GA

(visit The Spence's website)

Need website design and web development services for your restaurant?

Call us at 413-282-8742 or contact us now!

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