Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Portfolio: La Pietra Cucina

La Pietra Cucina is a top-reviewed Italian fine dining restaurant in midtown Atlanta, Georgia. The restaurant provides an inspiring selection of regional Italian wines and Chef Russell Kook's ingredient-driven cuisine focusing on hand-made authentic Italian cooking, a passion for quality food, and adaptive creativity.

Using Blogger and creating gorgeous websites

What do all of the websites below have in common? They're all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). They were all developed by our firm.

They all include free website hosting, and using Google Apps, free business email as well. For restaurant websites this means including gift certificate purchasing ability (Paypal, Google Merchant, or other) as well as Open Table. For the small stores, this means matching established branding for their main site and e-commerce site (using Big Cartel, Big Commerce, or other).

As a thrifty small business solution a website on Blogger can save time, money, and headaches.  Please visit the sites below and let us know what you think!

Portfolio: Rebekah Brooks Jewelry

Rebekah Brooks is a small handmade jewelry company based in Massachusetts. Fulfilling a lifelong interest in adornment, Rebekah started the company out of her loft in Brooklyn in 1998. The jewelry has gone on to sell in over 250 boutiques across the US, Europe and Japan.

Landing page fail: why I came to your site and bounced

There is an art to crafting a good homepage (or landing page) for a website. A good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right information!), and just the right amount of sass. Find that balance and you've got a killer mouse trap; miss that balance and you'll lose your audience.

And the first way to tell is by looking in your Analytics at a number called your "bounce rate".