Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Showing posts in the category: strategic planning

The Importance of Focusing on Human Needs in Semantic Search Strategy

Friday, May 29, 2015

Your Semantic Search Strategy needs to be more than just implementing Schema; it needs to focus on ...[...] read more

Focusing on Intent, Capture, and Conversions

Tuesday, April 28, 2015

Redesigning the Michlin Metals Online Presence Executive Summary A small business, with 30 years in...[...] read more

Converting your website visitors no matter where they land

Tuesday, February 24, 2015

Not everyone lands on your site where you want them to land... Most website are architected in ...[...] read more

Website Actionable Intelligence and Goal Acquisitions

Tuesday, August 05, 2014

Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the...[...] read more

Google Analytics & Webmaster Tools for ROI

Tuesday, February 25, 2014

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially busines...[...] read more

Your homepage isn't your only entrance & landing page

Wednesday, December 18, 2013

When designing a website, the focus is invariably on what is typically the most unique page within...[...] read more

Earning an online audience of value

Wednesday, November 20, 2013

It's a soapbox. To stand on. Every few days I see a post in a social media channel from someo...[...] read more

What is Technical Debt?

Monday, October 21, 2013

I came across an excellent satirical blog post about software development: How to develop unmaintain...[...] read more

Is your website content strategy too Google-centric?

Tuesday, October 08, 2013

A website with a "well-rounded" search traffic pattern There are lots of compelling r...[...] read more

Evergreen content & Network Effect of Google+ Comments

Monday, September 23, 2013

Alternate title: " we've switched to the Google+ Commenting System for the Confluent Forms ...[...] read more

Blog content life cycle: immediate vs. increasing dividends

Wednesday, September 18, 2013

(Photo credit:  Wikipedia ) You publish your blog post, share it around, and it gets lots of goo...[...] read more

Social Media Strategy and Hops: a long term approach

Thursday, August 22, 2013

This year, a bountiful harvest of cascade hops Hops, small flowers that grow on a vine, are the ...[...] read more

A simple local brick & mortar small business web strategy

Wednesday, July 24, 2013

When it comes to web strategies, few experts talk about the needs of a small, local-focused, brick...[...] read more

Your business should be blogging (actively!)

Thursday, February 07, 2013

A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's s...[...] read more

A website renovation or a website overhaul?

Monday, February 04, 2013

You've come to the realization that your website just isn't doing enough for you - it'...[...] read more

The 5 reasons your business should be on G+

Thursday, January 03, 2013

We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's...[...] read more

A new year, a better strategy

Wednesday, January 02, 2013

I'm not one for New Year's resolutions; why make big promises to yourself on just New Year&#...[...] read more

Develop a user-centric content strategy instead of SEO

Monday, December 10, 2012

We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own servi...[...] read more

Using metrics to increase your ROI and save you money

Wednesday, December 05, 2012

Too often businesses spend money without truly understanding what they are receiving for those dolla...[...] read more

Landing page fail: why I came to your site and bounced

Tuesday, November 06, 2012

There is an art to crafting a good homepage (or landing page) for a website. A good homepage is a fine balance of visual interest, capture s...[...] read more