Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Showing posts in the category: content strategy

Focusing on Intent, Capture, and Conversions

Tuesday, April 28, 2015

Redesigning the Michlin Metals Online Presence Executive Summary A small business, with 30 years in...[...] read more

Embracing a Slow User Experience

Tuesday, March 10, 2015

"A visitor's attention span is only 15 seconds", "we've got to capture the r...[...] read more

Converting your website visitors no matter where they land

Tuesday, February 24, 2015

Not everyone lands on your site where you want them to land... Most website are architected in ...[...] read more

Above the fold, below the fold, and gaining reader success insights

Monday, January 05, 2015

Does the Fold matter any more, or is "Above the Fold" an antiquated concept? Recent...[...] read more

Website Actionable Intelligence and Goal Acquisitions

Tuesday, August 05, 2014

Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the...[...] read more

Google Analytics & Webmaster Tools for ROI

Tuesday, February 25, 2014

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially busines...[...] read more

Magic 8 Ball for Google Analytics & Webmaster Tools

Tuesday, January 21, 2014

Google Analytics and Google Webmaster Tools will not tell you how well your website performs. They...[...] read more

Your homepage isn't your only entrance & landing page

Wednesday, December 18, 2013

When designing a website, the focus is invariably on what is typically the most unique page within...[...] read more

Targeting search engines or the user experience?

Wednesday, December 11, 2013

These days, when talking about your website, it is imperative that you factor in search engines an...[...] read more

Capitalizing on Pinterest Rich Pins price notifications

Sunday, December 01, 2013

Most online retailers know about Pinterest, and have made sure to add a "Pin It" button ...[...] read more

Earning an online audience of value

Wednesday, November 20, 2013

It's a soapbox. To stand on. Every few days I see a post in a social media channel from someo...[...] read more

Google+ Local Pages are your new Landing Page

Wednesday, November 13, 2013

A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisin...[...] read more

Is your website content strategy too Google-centric?

Tuesday, October 08, 2013

A website with a "well-rounded" search traffic pattern There are lots of compelling r...[...] read more

Evergreen content & Network Effect of Google+ Comments

Monday, September 23, 2013

Alternate title: " we've switched to the Google+ Commenting System for the Confluent Forms ...[...] read more

Blog content life cycle: immediate vs. increasing dividends

Wednesday, September 18, 2013

(Photo credit:  Wikipedia ) You publish your blog post, share it around, and it gets lots of goo...[...] read more

Blogger and Google+ together: the Multiplier Effect

Thursday, September 05, 2013

Lots of people continue to ask us about +Blogger  and Google+ , questions ranging from "will Go...[...] read more

Social Media Strategy and Hops: a long term approach

Thursday, August 22, 2013

This year, a bountiful harvest of cascade hops Hops, small flowers that grow on a vine, are the ...[...] read more

A simple local brick & mortar small business web strategy

Wednesday, July 24, 2013

When it comes to web strategies, few experts talk about the needs of a small, local-focused, brick...[...] read more

Your website can be your best salesman (but probably isn't)

Thursday, July 18, 2013

Most websites aren't architected for success; instead they are designed to be "visually p...[...] read more

Google's microformatting mixed messages

Tuesday, July 16, 2013

Multiple views of the same microformatted data We have been proponents of using schema.org markup...[...] read more