Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Beautiful and effective restaurant websites

by on November 17, 2014
Last updated on
A quality website and web presence strategy is critical to the success of a restaurant, and yet so many restaurant websites ignore the needs and requirements of a valuable website. A restaurant website needs to be an extension of the brand, but it also needs to be a driver of foot traffic (customers) to the physical establishment. It needs to convert visitors to customers, both in the enticement phase (gorgeous photography and descriptors), but also in the technical goal conversion points (reservations, inquiries, click to call, click for directions, social media signup).


The following websites were all developed by Confluent Forms LLC. If you have a hospitality establishment that needs a website, or are looking to improve the business that your website generates for your restaurant or other retail business, please contact us!


The Crack Shack // San Diego, CA

(visit the Crack Shack's website)
Item(s) of note: mobile-first user experience but with expanded desktop experience, high level of photography to induce excitement, integrated blog, use of micro-formatting and Google Local Search optimization


The Painted Pin // Atlanta, GA

(visit the Painted Pin's website)
Item(s) of note: mobile friendly, high level of photography to induce excitement, integrated blog, use of micro-formatting and Google Local Search optimization


Juniper & Ivy // San Diego, CA

(visit Juniper & Ivy's website)
Item(s) of note: mobile friendly, over-sized photography in high detail on space and food, integrated blog, placement of conversion points, micro-formatting and Google Local Search optimization


ONE.midtown kitchen // Atlanta, GA

(visit ONE's website)
Item(s) of note: mobile-first, optimized photography, homepage structured to drive engagement to interior of the site, integrated blog, micro-formatting and Google Local Search optimization


TWO urban licks // Atlanta, GA

(visit TWO's website)
Item(s) of note: mobile-first, optimized photography, interactive layout and site structure, micro-formatting and Google Local Search optimization


Parish : The Brasserie and Neighborhood Cafe // Atlanta, GA

(visit Parish's website)
Item(s) of note: mobile-first, optimized photography, homepage interactivity to drive engagement to interior of the site, integrated blog, micro-formatting and Google Local Search optimization


Mattei's Tavern // Los Olivos, CA

(visit Mattei's Tavern's website)
Item(s) of note: mobile friendly, over-sized photography using Parallax for effect, placement of conversion points, micro-formatting and Google Local Search optimization


8UP Louisville // Louisville, KY

(visit 8UP's website)
Item(s) of note: mobile-first, optimized photography, homepage structured to drive engagement to interior of the site, integrated blog, micro-formatting and Google Local Search optimization


The Cottage Restaurants // La Jolla CA, Wellesley MA, Chestnut Hill MA

(visit the Cottage Restaurants)
Item(s) of note: mobile-first, optimized photography, homepage structured to drive engagement to interior of the site, integrated blog, micro-formatting and Google Local Search optimization


The Spence // Atlanta, GA

(visit The Spence's website)
Item(s) of note: updated to be mobile-friendly as not originally a responsive website, optimized photography, homepage structured to drive interest in the restaurant, integrated blog, micro-formatting and Google Local Search optimization

Some additional notes


Why mobile-friendly or mobile-first?
For many restaurants, 45-55% of all visitors come to the site on their mobile device or tablet. But not only do they visit the website on their device, but those who are visiting on those smaller devices are ready to walk in the door of your restaurant and/or book a reservation; they are not just casual visitors. Catering to their mobile needs yields you a higher web visitor-to-restaurant-customer conversion.

What is microformatting?
Microformats are attributes present in the markup of your pages that grant an explicit deceleration (eg "this is a Blog Post") as to the role of the content present in the document. As their use increases, those sites without the additional information accuracy gained though microformatting may find themselves falling behind in search results and click throughs. A small time investment adding microformatting to your website content may yield large returns to your site and its content strategy.

Google Local Search optimization?
Through our restaurant local search research we have found that Google's Local Search, and specifically the traffic derived from it via the use of Google+ Local Pages, can often rival the total traffic coming to your site, if not exceed it. Coupled with the most commonly requested conversions for a restaurant, focusing on Google+ Local Pages and Local Search is a good strategy.


Call us at 413-282-8742 or contact us now!

Join the conversation