The growth in mobile search, and the high percentage and immediate goal conversions that occur from those searches, means that if you can put yourself in front of those mobile searches, and have a site that enables them to immediately fulfill their information goals, then a customer could be walking through your door within the hour.
What would a mobile-searcher be looking for if they landed at your site? Identify that information and make sure it is easily accessible to user on a mobile device. Curious to know the percentage of people visiting your site from mobile devices? If you've installed Google Analytics you'd be able to see your traffic by device type along with lots of other very useful information. And if a website redesign isn't in your budget for fixing mobile display issues in your site, there are a number of services that can provide an add-on mobile site for a small monthly subscription.
In terms of simplicity, most providers give you a code snippet that is easy to incorporate into your website for collecting email addresses, and the management tools that they provide are simple to use and allow very targeted lists to be generated.
All of these tips can be done by you
There aren't any secrets here; all of these tips that we've provided in this strategy can be implemented by you, easily and cost-effectively. So why did we provide them? Because when you need to take your presence and strategy to the next level, you should call us.