Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Portfolio: Pinch Gallery

by on January 30, 2013

Pinch is a vibrant, eclectic artisan gallery in Northampton, MA with a focus on art for the home and art to wear. Originally founded in 1979 by three potters, Pinch has a long history as a showcase for well-known and emerging ceramic artists. Jena Sujat, who purchased Pinch in 2006, brings her eye for the interesting, unique and beautiful to Pinch's tradition for showing handmade work. With new ceramics, jewelry, home decor and accessories arriving each week, Pinch is always changing and always fresh.

Pinch Gallery was one of our first complete small business websites making use of Blogger as the Content Management System (CMS). Partnering with BoyBurnsBarn LLC we transformed their former blog into their new showcase website and integrated blog. This site uses Blogger as the Content Management System, combined with some parts managed through Picasa. The content strategy of the site is to post artist biographies and featured posts as blog posts, enabling fresh content to share as well as providing search benefits.

We also set up and configured their Big Cartel e-commerce store to have a matching template and design aesthetic.

The site was featured as a Blogger Blog of Note in November of 2010.

Category page showcasing thumbnails of each artist's blog post.

Blog post for an artist.

Product purchasing page in the Shop.

Artist page in the Shop showcasing all of the products for sale online by that artist.