Aug 27, 2012

Knowing when it's time to pull the plug on your website

Lately I've been talking to a lot of organizations, both for-profit and non-profit, whose web sites have gotten away from them. They have no idea whether their web sites are successful, whether the time and money they're spending every month on them is making any difference, or how to even begin improving the site assuming that it can somehow be better.

They're overwhelmed and aren't even sure where to begin.

Aug 24, 2012

Portfolio: Science News Magazine

The homepage of Science News Magazine

Science News Magazine is an award-winning biweekly news magazine covers important and emerging research in all fields of science that has been published since 1922. The journal reaches nearly 130,000 subscribers and more than one million readers.

Aug 22, 2012

Focusing on a Klout score is detrimental to your business

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?"

My answer, quite simply is: No.

Focus on what we've advised you to focus on: running your business, publishing quality content, and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Please continue reading for our analysis...
Aug 21, 2012

Portfolio: Concentrics Hospitality

Concentrics Hospitality is an Atlanta-based firm that owns and operates a number of award winning restaurants, while also providing development and management consulting services for non-owned restaurants.

Aug 20, 2012

Putting enough resources into your search engine profile?

No, we're not talking about Search Engine Optimization (SEO). That's another topic for another day. We're talking about tackling the biggest search engine (Google), establishing your business's presence through the different tools that they provide, and giving it a steady smorgasbord of content to feed on.

Yes, we used the "chum in the water" metaphor.

Aug 17, 2012

Portfolio: Creative Goods Merchandise

Creative Goods Merchandise is a NYC-based firm that designs and sells the official souvenir merchandise of many Broadway shows including Avenue Q, Blue Man Group, Fiddler on the Roof, Grease, Hair, How to Succeed in Business Without Really Trying, Million Dollar Quartet, Spider-Man Turn Off the Dark, The Tony Awards, West Side Story, Wonderland, and more.

Calculating your ROI is more important than ever

All good business decisions prominently feature your ROI, otherwise known as Return on Investment, into the equation. Whether the decision is to hire a new employee, lease a larger office space, buy 20,000 business cards, or undertake a new sales initiative, every decision has at its core the base question of "is this decision worth my time/money/effort and will it pay off in the end?" This is a relevant question to ask at any time, but it seems that, with the economy the way it is, this question starts becoming more and more important. How will you spend your money and how will you put both your money as well as your time to best use?

Aug 3, 2012

Focus on your blog, don't promote the social media services

A few weeks ago we posted an article entitled "Forget Facebook; keep your fans to yourself!". The gist of the article is that by focusing too much on growing your Facebook fan presence at the expense of focusing on your own website and blog, that you're inserting an intermediary into your communications with your customers, fans, and supporters while doing so believing that you're in fact extending your outreach. This is becoming more of an issue as Facebook starts charging you to show your content to those same fans.

Our advice: grow your blog and website instead with the same content that you'd be posting to Facebook and connect with those same customers, fans and supporters directly through your site.

It's time to take a look at your Blog