Forget Facebook; keep your fans to yourself!

Say No to Facebook

For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. In doing so, they inserted an intermediary into their communications with their customers, fans, and supporters.  They have willingly made Facebook the owner of their relationship with their fans.