I know - unexpected, right? Using blog software for a website?
I think that most users do not realize the value and flexibility that Blogger offers, including free hosting, complete customization, personalized domain options, WYSIWYG editor and more. Because Blogger is a Google product, you can also easily integrate with other Google services such as: Google Analytics, Google Docs, AdSense, Picasa and more. All of this is available free of charge while providing a simple, easy authoring environment for the small business owner.
As a web development firm, Blogger provides us with a different value proposition.
When I pitch a Blogger-based solution to a client:
- I can provide my company’s services to customers at a lower price point while maintaining full creative freedom and giving them a basic but user-friendly CMS
- I don’t need to set up a paid hosting account for my client (avoiding the associated headaches)
- I don’t need to worry, or have the client worry, about security patches or upgrades
- I don’t have to be concerned about uptime and availability
- I can show the client drafts while we develop by keeping the site invitation-only until it is ready to go public
- I can easily transfer ownership and management of the site to my client or keep us both as co-administrators
It can be hard to envision a platform’s potential from a list of features and value propositions, so here are some examples of websites Confluent Forms has done recently for a number of business. I’ll highlight the unique aspects of them from a Blogger standpoint as we go.
1) Luma on Park
|Luma on Park, Winter Park FL|
In the words of our designer,
“It’s a fully functioning site of which no design limitations were encountered. Its content is fully editable by a client who is running multi-faceted business with little technical experience. As the graphic designer using Blogger in this way is liberating. For my clients it’s empowering.“
2) Pinch Gallery
|Pinch Gallery, Northampton MA|
While still technically a blog, we think this site is unique in layout, design, branding, and organization. Parts of the site required extra customization - the product category landing pages and the change in layout from the homepage template to the interior page template to the categories page template (such as “Ceramics” in the header). To change the layout we used Blogger’s native if/else functionality combined with the ability to determine page types, and to accomplish the category page design we wrote a script to locate the first image in the article and display it as the thumbnail.
3) Renew Pilates Studio
|Renew Pilates, Easthampton MA|
|Impish, Northampton MA|
5) Ode Boutique
|Ode Boutique, Northampton MA|
* * *
I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site or maybe encourage you to give Blogger a try for your website solution. Our company is lucky to have an exceptionally talented designer that isn’t afraid to push us, but even if you don’t have the ability to create an entirely new site template, perhaps this will encourage you to explore the underlying code of your site and to customize some of the small details to match your vision for your site.
* * *
Interested in learning more about how to manipulate Blogger? Visit our website on the subject of creating and manipulating Blogger templates!
You can also contact us to build you your own site!