Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, and PHP/MySQL application development firm providing services to customers from the Fortune 100 to local non-profit organizations and academic institutions. Serving Western Massachusetts and beyond.

Don't lament an unfilled need; fill that niche yourself

Have you ever found yourself saying "I wish there was someone that did [insert]"? You then scramble around, ask a few people, put out a few inquiries, perhaps run a google search, and low and behold, nothing. Without thinking much about it, you just stumbled upon an untapped opportunity. You've identified there was a need (because you just wanted it), and you've also, in a quick way, demonstrated that there was a lack of providers for that need. But that's often where the thought process stops. You might lament the fact that nobody is doing this thing that you've identified a need for, perhaps vent your frustration in a blog article or twitter post that you can't find this/that close to you, and then move on, perhaps missing out on a golden opportunity.